Beauty
Luxury
cultural insight
cultural strategy
semiotics
Japan
China
LocationLondon, United Kingdom
Local time
Sector ExpertZoe Liu
Cultural strategist and semiotician specialising in China and Japan
Zoe is a cultural strategist and semiotician, leading global multi-market work, as well as local deep-dives in China and Japan. Her work is mostly directed at brand strategy and positioning, comms and creative development, and innovation in categories like luxury, beauty, wellness, FMCG, and more. Before going freelance, she co-led the cultural strategy team at insight agency Firefish in London.Intrigued by questions like…
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