Sector ExpertYi Jing Fly
Cultural strategist deciphering human desire through aesthetics, tastes, and trends
Yi Jing Fly is the author of China Too Cool: Vernacular Innovations and Aesthetic Discontinuity of China. With a background in fashion design and critical and visual studies, her interest lies in understanding society through aesthetic aspirations and consumer trends. After two years of brand and creative strategy experience with a focus on the FMCG industry and SEA markets at Design Bridge Singapore, she's starting a new journey of cultural insights research and consultancy at Inner Chapter, Shanghai.Intrigued by questions like…
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