Driving digital sales growth through digital data literacy and personalisation
Sienna Son has 15 years of experience in the FMCG (luxury beauty and fashion) and IT industries. She specialises in driving online sales growth and optimising digital operations through digital data literacy and personalisation. Son excels in e-commerce, international project management, and omni-channel strategies. Her ability to leverage data for strategic decision-making has led to significant improvements in customer engagement and sales performance.