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Semiotics
Cultural strategy
Brand positioning
Systems thinking
Concept development
LocationLondon, United Kingdom
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Macro ExpertSerdar Paktin
Cross-cultural strategy, brand positioning, insights for new product development
Serdar Paktin is a strategist, semiotician, and sensemaker. He founded Pakt, a cross-cultural strategic consultancy, in London and Istanbul. Pakt's work focuses on creating cross-cultural strategies and industry-agnostic creative insights and ideas for clients. He has a versatile background covering brand positioning, digital campaigning, and social sciences. Serdar was awarded a Fulbright Scholarship to the US at The New School for Social Research in New York City. He has been a university lecturer in the communications faculty for over a decade and a mentor, trainer, and facilitator for brands and businesses. He's also a published author in magazines, academic journals, and books.Intrigued by questions like…
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