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Website
Media audiences
Fan cultures
Media tourism
Consumer cultures
Media and Entertainment
Communications
Travel and Leisure
United States
United Kingdom
LocationCardiff, United Kingdom
Sector ExpertDr. Rebecca Williams

Expert in fan and audience behaviours, trends, and practices

Dr. Rebecca Williams is an expert in the fields of audience and fan research, with published work on topics including media tourism, consumer habits, and audiences' emotional connections to media texts. She has published five books and over 40 articles and has worked on projects that use qualitative and quantitative methods to research audience responses. She is an experienced educator and public speaker and has been consulted as an expert on media and fan cultures for outlets including the BBC World Service, BBC Radio Wales, Heart Radio, iNews, The Times, The Guardian, Los Angeles Times, and Wired.
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