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Website
Disruption
innovation
strategy
Technology
LocationLondon, United Kingdom
Industry InfluencerPaul Armstrong

Helping people understand emerging technologies using intelligence products

Paul Armstrong is a foremost expert on the future of technology, disruption, and innovation. Leader of TBD Group – a hub for intelligence products, advisory services, and events – Armstrong serves high-profile clients, including Meta and Omnicom. Author of Disruptive Technologies, now in its second edition, the book introduced the innovative TBD (Technology, Behaviour, Data) framework, focuses on decision-making processes, and led to the establishment of the acclaimed TBD Conference. Armstrong's insights are regularly sought by major media outlets like the Financial Times, The Wall Street Journal, CNN, BBC, and Sky. He also contributes to publications such as The Information and Cool Hunting.
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