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consumer neuroscience
cognitive psychology
neuromarketing
Shopping
LocationUtrecht, Netherlands
Sector ExpertNikki Leeuwis

Research into neuromarketing and sustainable behaviour

Nikki Leeuwis is a PhD Candidate at Tilburg University investigating the brain activity patterns that drive sustainable shopping decisions in the supermarket. This research is greatly inspired by her activities as a neuromarketing researcher at Unravel Research, a neuromarketing company where brain responses, eye tracking, skin conductance, and facial coding reveal the implicit choices of the consumer.
Recent workLiterature review how to use neuroscience for the investigation of sustainable consumer decision-making
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