Market expert specialising in F&B industries, especially alcoholic drinks
Marta Zhang is a senior research analyst at Mintel China, a market research firm that has been conducting in-depth studies on the Chinese consumer market for over a decade. She focuses on the food and drink industries, with a special interest in alcoholic drinks. Marta holds a Master's degree in Public Health from Imperial College London and a bachelor's degree in enology and viticulture.
How are lifestyle changes influencing the preferences and purchasing decisions of Chinese consumers in the food and drink sector?
In what ways are drinking habits evolving in modern society, and how do these changes affect consumer preferences for local versus international alcoholic beverages?
What trends are emerging in response to the shift towards more health-conscious drinking options?