Researcher identifying and translating future trends
Mariana Carvalho researches, identifies, and translates future trends to assist brands and organisations in crafting innovative, sustainable, and inclusive experiences. She employs various research methods, including conducting in-depth interviews with users and industry experts, engaging in observation and immersion, and utilising netnography and mobile ethnography. Carvalho is also responsible for producing trend reports, writing articles, and facilitating workshops based on her design thinking methodology.
What factors influence people's willingness to adopt emerging technologies and innovations?
How can we better understand and predict the adoption curve to facilitate smoother transitions and maximise the benefits of these advancements?
How do individual differences in cognitive traits, such as technological literacy and openness to new experiences, interact with external factors and incentives to shape the adoption of emerging technologies?