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Macro ExpertMaia Adams

Jewellery market intelligence expert shaping the future of jewellery

In 2011, Maia Adams co-founded Adorn, a jewellery-focussed market intelligence agency with a mission to shape the future of jewellery. Through Adorn she consults for jewellery brands, manufacturers, retailers, and universities around the world. As a journalist and writer she has authored the best-selling book Fashion Jewellery: Catwalk & Couture (published by Laurence King), two weekly columns for The Guardian newspaper, and a range of pieces for other publications including Elle, Vogue, and WGSN. She has a Fashion Communication degree from Central Saint Martins and a Genetics degree from Cardiff University.
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