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Website
Vietnam consumer behaviour
Vietnam's dining scene
Eating and Drinking
General food
Restaurants and takeaways
LocationHo Chi Minh City, Vietnam
Cultural InsiderJovel Chan

Vietnam food and beverage expert, marketer, and food writer

Jovel Chan is a food and beverage marketer with over ten years of experience and 15 restaurant openings under her belt across Southeast Asia and the Middle East. Since moving to Vietnam, she has been tracking the ins and outs of the industry, covering the latest trends, openings, and happenings on her eponymous blog, jovelchan.com. In 2023, Chan also became the first Vietnam food and beverage consultant for the Singapore Tourism Board, adding to an already stellar stream of clients like Golden Gate Group, Kantar, and Pepsi, where she adds invaluable market insight. She is also a judge for numerous competitions and a food writer specialising in Vietnam's dining scene.
Recent workA case study analysing the factors that made Pizza 4P's such a roaring success among Vietnamese
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How Pizza 4P’s localises eco-conscious food for Vietnamese diners
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