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Media and Entertainment
United Kingdom
Media platforms
Gaming
Metaverse
LocationManchester, United Kingdom
Local time
Macro ExpertJo Redfern

Building a flywheel strategy for kids' media across emerging platforms

Jo Redfern is a leader in children’s media, specialising in strategy for brands that entertain and educate across social gaming (Roblox/Fortnite), YouTube, TikTok, and broadcast. Having gained over 20 years of experience working with global media brands such as Peppa Pig, Disney, and the BBC, she pivoted to deploying her knowledge of world-building to the metaverse by identifying strategic opportunities for IPs to scale in the new entertainment age. She is an executive producer of Cozmo & Friends, an animated IP on YouTube, Roblox, and TikTok based on STEM and coding principles, and is the co-host of the Kids Media Club podcast.
Recent workKids Media Club Podcast
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