United Kingdom
Gen Z (born 1997-2010)
internet culture
digital trends
youth culture
social media
LocationNYC, United States
Sector ExpertJessica Pinkett
Cultural insights strategist specialising in media, tech, and online trends
Jessica Pinkett is a freelance cultural researcher and strategist working across media, tech, entertainment, fashion, and travel. She previously led the insights team at a specialist Gen Z marketing company. More recently, as part of the award-winning research agency MTM, she has worked with brands such as Google/YouTube, Amazon, and the BBC. Jessica uses her instinctive understanding of youth culture and behaviour to advise on marketing, brand, and product strategy. Her 15+ years of experience working on youth-focused products and brands enables her to act as a translator between business leaders and their companies' future consumers.Recent workCase study on new social app Noplace
Intrigued by questions like…
Need Jessica's expertise?