Website
digital consumer culture
influencer and social media marketing
consumption rituals
identity and self-expression
genders and feminist theory
Communications
Media and Entertainment
Social networking
LocationChicago, United States
Local time
Macro ExpertJenna Drenten
Critically analysing how digital consumer culture shapes the marketplace
Jenna Drenten studies how people's lived experiences are mediated, translated, and commodified through digital platforms. With a background in marketing and cultural studies, her work focuses on internet discourses, influencer marketing, celebrity branding, pop culture, feminism, gender, social media platforms, monetisation, memes, and more. Her research has been published in over 20 leading academic journals, and her expertise has been featured in media outlets, including The Washington Post, Financial Times, and BBC. Dr. Drenten is an associate professor of marketing at Loyola University Chicago and serves as associate editor at the Journal of Advertising Research.Intrigued by questions like…
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