Applied semiotics
brand strategy
consumer insight
cultural insight
Citizenship
LocationGurgaon, India
Sector ExpertHamsini Shivakumar
Veteran of brand strategy, consumer insight, and applied semiotics
Hamsini Shivakumar is the founder-director of Leapfrog Strategy Consulting and a leading expert in applied semiotics for marketing. With over 30 years of experience in quantitative and qualitative research, brand strategy, and semiotics, she’s worked across diverse brands and consumer segments. Co-owner of Semiofest, the global conference for semiotics, Shivakumar blends philosophy, language, and culture into her work, driven by a curiosity about people and ideas.Intrigued by questions like…
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