Consumer trends
fragrance market
fragrance layering
Beauty
Fragrance
LocationLondon, United Kingdom
Cultural InsiderEudora Nwasike
Certified fragrance specialist, published journalist, and magazine contributor
Eudora Nwasike is a fragrance specialist, a published journalist, and a magazine contributor promoting the art of fragrance across various audiences. She also runs a fragrance consultancy that provides bespoke consultations to help people discover their scent. Her previous work has been featured in ELLE, The Business of Fashion, Marie Claire, Refinery29, Glamour Magazine, and My Imperfect Life. She was also a panel speaker at Refinery29's 2023 Beauty Breakfast to discuss industry trends and culture shifts from a fragrance perspective. The Fragrance Foundation UK has recognised her as one of the women shaping the landscape of the British fragrance industry.Recent workThe art of fragrance layering
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