Website
Communications
Brand communication strategy
Online brand communities
Content moderation
Social networking
Digital marketing
LocationCardiff, United Kingdom
Sector ExpertDenitsa Dineva
Digital marketing, brand communications, content moderation, crisis management, consumer behaviour
Denitsa Dineva's research is inspired by real-life business scenarios and looks into the impact of digital marketing on brands and consumers, focusing on the dark side of these. To study this, she conducts observational and experimental research. Dineva publishes her work in international journals and writes for The Conversation UK. In her teaching, she adopts a pragmatic approach and draws from current business practices, including social media advertising, SEO, PPC, Google Analytics, and content marketing, among others.Intrigued by questions like…
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