Dave Hoffer is a product design leader based in California. He’s worked for start-ups and large companies, including Amazon, McGraw-Hill, Frog Design, McKinsey, and PricewaterhouseCoopers. He leverages user research, data, and domain expertise to help craft projects, teams, and businesses. He's an active participant in the design community, with an extensive network and deep experience. Dave's design writing can be found on Medium.