Website
Communications
Media and Entertainment
Technology
brand strategy
advertising strategy
market research
understanding people as potential consumers
ageing populations
Japan
China
Australia
LocationBangkok, Thailand
Thought LeaderDave McCaughan
Market research leader building brand stories based on what really matters to people
Dave has over three decades of experience in leading on the development of advertising and marketing strategies across the Asia-Pacific region for brands such as Nescafé, Mastercard, L'Oréal, Coca-Cola, and Cathay Pacific. Dave is head of Asia strategy planning at McCann and leads their offices in Bangkok, Hong Kong, and Tokyo. In 2015, he established Bibliosexual and has since worked with brands around the world to undertake research, using AI-based platforms, to understand what the people they hope to target want in life and to translate that into brand strategies and stories. Dave is a leader in the market research industry across China and Japan and is a well established public speaker, having spoken at over 700 events.Intrigued by questions like…
Need Dave's expertise?