Independent, award-winning perfume industry expert and writer
Dariush Alavi, aka Persolaise, is a multi-award-winning writer and perfume critic with a lifelong interest in fine fragrance. He has written for Harrods Magazine, The Sunday Times, Conde Nast Traveller, Wallpaper*, Business Traveller, Grazia, Feelunique, Glass, and Now Smell This, among others. He is the author of Le Snob: Perfume, published by Hardie Grant. His YouTube channel enjoys a strong international following.