Website
Marketing
Consumer behaviour
Consumer psychology
Sustainability
Experimental research
Communications
United States
LocationBethlehem, United States
Local time
Sector ExpertDaniel Zane
Academic studying consumer behaviour, including in relation to sustainable products
Dr. Daniel Zane is an assistant professor of marketing at the Lehigh University College of Business. In one stream of research, he examines the psychology behind consumers’ response to sustainable products, especially the barriers that prevent them from purchasing such products. In another stream of research, Dr. Zane explores the inferences that consumers draw about both themselves and others based on the experiences they have, such as being distracted by a background advertisement or how much they enjoy a consumption experience, and how these inferential processes influence consumers in domains such as advertising and online behaviour. His research appears in top marketing journals.Intrigued by questions like…
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