Marketing expert in applying statistical methodology to marketing problems
Daniel McCarthy is an assistant professor of marketing at Emory University’s Goizueta School of Business. His work has partly centered around company valuations and includes research into digital startups such as HelloFresh and DoorDash. His research specialty is the application of leading-edge statistical methodology to contemporary empirical marketing problems. His interests include customer lifetime value, missing and aggregated data problems, and the marketing/finance interface.