Global cultural insights
Disruptive idea generation
Consumer value propositions
FMCG alcoholic and non-alcoholic drinks
Organisational capability development
Eating and Drinking
LocationCambridge, United Kingdom
Industry InfluencerCesar Lastra
Global nomad bringing a fresh perspective to insights and innovation
Cesar Lastra's journey across continents has honed his knack for leveraging cross-category insights, strategy, and design thinking to unlock untapped value. With a rich background spanning agencies and FMCG giants like Colgate-Palmolive, Coca-Cola, and Suntory, Lastra is adept at decoding consumer needs into compelling value propositions and guiding organisations through disruption. His hands-on, collaborative approach fosters organisational learning, earning praise for his ability to bring fresh perspectives and drive meaningful outcomes. Notably, he spearheaded global commercial capability programs and devised insights protocols for agile innovation for new product development.Intrigued by questions like…
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