Communications
Commercial Semiotics
Cultural Analysis
Strategic Innovation
LocationLondon, United Kingdom
Local time
Sector ExpertAshley Mauritzen
Commercial semiotics and cultural analysis for meaningful strategy
Ashley Mauritzen is a commercial semiotician and cultural analyst. She’s been helping brands decode consumer culture and future-proof their place within it since 2010. Working across brand positioning, product innovation, and creative development for some of the world’s biggest brands, Ashley has strategically mapped everything from oven chips to luxury glass and Gen Z nostalgia to Britishness. Underpinning everything is her fascination with how identity is sought and expressed through culture and consumption. Ashley’s work has been featured in publications including The Financial Times, The BBC, Stylist, and DeZeen.Intrigued by questions like…
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