Dr. Anoop Bhogal-Nair is an inter-disciplinary consumer research academic. Specifically, her research activity centres on UKRI-funded projects examining minoritised consumers and vulnerable groups and the challenges, threats, and opportunities individuals face in their daily lives. Her research sits at the intersection of Identity and voice, positive social impact, addressing the broad wellbeing agenda. Dr. Bhogal-Nair is passionate about engaging in research that can benefit society, allows for an engagement with other disciplines, and adopts non-extractive and collaborative approaches through creative methods. She's a fellow of the Royal Society of Arts and associate editor for the journal Qualitative Market Research.