Website
audience research
human-computer interaction
recommender systems
esports and gaming
cultural analysis
LocationKöln, Germany
Sector ExpertAndreas Schellewald
Research on user experiences in esports, gaming, and social media
Andreas Schellewald is a mixed-methods researcher working on the topics of esports, gaming, social media, entertainment, and recommender systems. Among other things, he studies how people scroll through social media content feeds, or why they enjoy watching other people play video games. His research has been published in leading communication journals such as Social Media + Society or the International Journal of Communication. Andreas has track record of leading impactful research programs within the esports industry, shaping the product experience of over 200M engaged fans every year.Intrigued by questions like…
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