Fashion and Style
Sustainability
Lifestyle
Greenwashing
Branding
Menswear
Germany
LocationBerlin, Germany
Cultural InsiderAlec Leach
Expert in sustainable fashion, greenwashing, and branding
Alec Leach is an author and strategist in the sustainable fashion space and was previously a digital fashion editor at Highsnobiety. Leach's work frequently references sustainability and greenwashing, however, he still loves fashion and has over ten years of expertise in branding, retail, and storytelling – particularly in menswear. He has advised on strategy, consulted on global campaigns for major brands, and regularly contributed to consumer research projects for international lifestyle brands. Leach has been profiled in GQ, Harper's Bazaar, and Dazed and published opinion pieces in The Business of Fashion, i-D, and The Guardian.Recent workThe Business of Fashion podcast
Intrigued by questions like…
Need Alec's expertise?