We launched Canvas8 in 2008 out of frustration with market research. Endless charts. Irrelevant information. No real-world context. Not organized to drive action. Uninspiring for the creatives. Unstrategic for leadership. We were fed up, so we decided to reinvent it.
No matter where we looked, it was impossible to find a useful source of truth about what's actually happening in the world and how people's behaviors and attitudes were changing. We realized that hundreds of organizations were having the same experience – wasting countless hours trying to gather inspiration and ideas about human behavior and culture instead of reacting to the opportunities.
So, we launched Canvas8 to combine the best of four disciplines. We merged strategy, research, behavioral science, and foresight around human behavior and culture to help companies break out of their silos, seek opportunities within change, and bring the outside world into their work.
Fast-forward to now, and Canvas8 is one of the world's leading independent insight partners with thousands of members across 20+ markets. We've grown significantly and have had the pleasure of working with many amazing Fortune 500 companies, world-leading experts, nimble start-ups, governments, charities, and more.
We'll continue to drive innovation and development at the cutting edge of our field, bridging the intersections of markets, sectors, disciplines, and cultures to unlock opportunities in human behavior and culture. Our ambition is to become every organization's first port of call when trying to understand people.