Signal24 Sep 2021
Gen Yers and Zers seek thrills in healthier places

A night out drinking has often been associated with a desirable rush of endorphins. But that was for older generations. Gen Yers and Zers – dubbed Generation Dry – are ditching alcohol and getting their endorphin fixes from drier and healthier places, like the gym.

Gen Yers and Zers seek thrills in healthier places