Social media is where we spend most of our time online – and this is especially true for teenagers. Obsessee is a social media-only publication that’s gaining a loyal Gen Z following by ditching stuffy old dot-coms and focusing on where people are actually browsing.

As social media infiltrates all aspects of our lives, fatigue was always inevitable; from the uptake of anonymous platforms like Secret to celebrities like Lena Dunham handing the reigns of their accounts over to their staff. Will regular people soon start deserting these digital spaces too?

What makes content shareable? Why would someone share a video campaign on Facebook? Or tweet about a brand? Marketing professor Dr. Zoey Chen, who co-authored a paper with Jonah Berger, sat down with Canvas8 to explain how the way we discover content online affects the way we share it.

With 41% of teens ‘addicted’ to their phones, mobile-first media is the new norm. Wishbone is a this-or-that voting app that blends lightweight entertainment with user-generated content to encourage Gen Zers to give their opinions on everything from their worst fears to their favourite foods.