More calories were consumed in snacks during the 2015 Super Bowl than at Thanksgiving dinner in 2014. Snacking in the US is at an all-time high, with 91% doing it daily. So why is the 'little and often' habit replacing traditional meals? And what does the average American really want from a snack?

Americans spend on average 12 minutes eating breakfast – just half the time they spend eating lunch and dinner. When did the most important meal of the day become so rushed? And how are brands capitalising on our hunger for a quick fix?

Wasabi-flavoured popcorn, yogurt covered apricots, Earl Grey shortbread cookies. Grabbing a snack no longer means simply a packet of ready salted crisps, and Americans are hungry for more. A Nielsen survey found that 91% of people in the US snack daily.

Fuelled by the consumer desire for guilt-free treats, companies like Baked by Melissa are downsizing portions. With people enjoying these smaller snacks more often, is bite-sized eating the future of indulgence?