Mobile dating app Tinder simplifies an increasingly complicated hookup culture, appealing to online dating sceptics and millennials alike by minimising the chances of rejection.

Digitisation is helping brands and their customers communicate, forming narratives and relationships. Whether it's Netflix taking its viewers to prom, or Anchorman's Ron Burgundy reading the regional news, brands are manifesting in the real world, disguised as human beings.

Not all festivals are about rocking up wearing your least-loved shoes in preparation for the mud. And increasingly, organisers are pushing harder to turn festivals into lifestyle events. This couldn’t be truer for California-based Coachella, and a collaboration with H&M is emphasising this shift.

For many men, shaving is one of life's necessities, with 75% of American men shaving daily. But a marketing war between Gillette and Schick has created a razor market that's expensive and over-engineered. Selling cheaper, back-to-basics razors, can Harry's offer an alternative?