Over 30% of people are interested in buying a smartwatch, but their unwieldy design and poor functionality have put many off. Motorola’s offering hopes to appeal to the masses with a conventional aesthetic and integration of Google Now. Could it finally normalise the smartwatch?

GymPact was devised in a behavioural economics class by Harvard students. After being picked up by the media and demonstrating impressive results during its first trial in Boston, the idea is being launched worldwide this January.

Would you rather jet off to the Bahamas next week, or save and go in a years’ time? In an ‘I want it now’ culture, thinking for the future is hard. When two-thirds of boomers retire they won’t have saved enough to maintain their lifestyle. How can brands encourage people to think about tomorrow, today?

With numerous smartwatches and fitness trackers being launched, the wearable tech industry is predicted to be worth $8.36 billion by 2018. But do people actually want to wear them? Tupelo's Mymo activity tracker could encourage uptake by awarding wearers tangible rewards.