Nearly 80% of people think companies use their personal data to make more money, so they're reluctant to share it. With over three quarters of people concerned about online privacy, Citizenme gives them back control of their data. But what does it mean for users and advertisers?

Our lives are filled with a mix of activities from work and shopping to studying and watching TV. Shedding light on what Americans are doing and when, shopping platform Retale.com has drawn on data from the American Time Use Survey to bust some myths about the elderly.

There's an increasing consumer awareness of the value of their personal data - and in response, those who gather it are finding ways to emphasise the 'value exchange' while becoming more transparent about how it's used.

Rumours that e-commerce overlord Amazon is planning on releasing a smartphone have long circulated. New rumours suggest that not only could it really be happening, but that it will be accompanied by a revolutionary data plan which will change the way we use mobile internet.