The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.

The German media is still seething over allegations that the US and UK governments spied on Germans’ phone calls and internet usage. Will the emotion around spying lead Germans to abandon the likes of Google and Facebook for the sake of privacy?

After revelations concerning unsolicited emotional experiments being carried our on unsuspecting members, Facebook has been trying to regain the trust of its audience. It's created Moments - an app focused on super-private sharing of photos, updates and videos.

If awareness of internet security is so high, then why are we still using '123456' and 'password' to protect our accounts? Can 1Password – a sophisticated and simple password manager – be the encrypted answer for the 70% of people who regularly forget their passwords?