Some argue that iBeacon has the potential to completely change the way we interact with environments, from retail outlets to museums – and others even claim that it could “change the world forever”. But what makes it so special?

iBeacon technology has long been used in Apple retail stores, and now it's spreading out to other retail outlets. Mook Group, an upscale German restaurant chain, has implemented iBeacon technology in its high-tech reward and loyalty scheme.

The growing number of anonymous communication platforms highlights the importance and scale of the desire for privacy online. Anonymity has gained a sense of authenticity and safety – and only by understanding this can brands continue to communicate effectively.

"I don't hate people," wrote Charles Bukowski. "I just feel better when they aren't around." And in a hyperconnected world, people are craving solitude. Enter Cloak, Split and the aptly named Hell is Other People: the antisocial networks that help you avoid your friends.