Social networking has been blamed for its role in helping to precipitate the violent riots that have taken place across London and other parts of England. But at the same time, it is creating unprecedented and inspiring public responses.

In the UK, 75% of adults care about their home being clean – but only one in five put the time in to clean at the weekend. Perhaps it's down to laziness, being overworked, or rethinking priorities, but one million more people employ a cleaner than a decade ago.

In 2012, Hassle was at a crisis point – but rather than fold, it compartmentalised its local services marketplace to focus on domestic cleaning. Now the site is launching in the UK and mainland Europe as an Uber-esque service used to book trusted home cleaners.

In a world of increasing chaos, the promise of order, harmony and control is seductive. And if you can’t have it in reality, you can be sure people are prepared to pay heavily for the highly crafted illusion of having it instead.