People are willing to show support for social causes – provided they don't have to do much - and brands are finding new ways to tap into the strength of the herd. By re-engineering menial actions – from buying body lotion to having sex – there are ways to reward everyone.

A new wave of technological advancements is making it easier than ever to plug into a techno-utopian automated lifestyle, as people increasingly expect to exchange minimum input for maximum output.

Brands want people to interact with their products and services - because interaction can take on value as an alternative to traditional currencies - and they're constantly searching for the best exchange rate. But what's in it for consumers?

80% of the world's eyewear brands are designed and manufactured by a single company. In 2010, a start-up eyewear designer with a revolutionary e-commerce platform set out to disrupt the marketplace. Where is Warby Parker headed next?