Report: Latest
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Report
How second screens are responding to (and shaping) user behaviours
- 27/03/2013
Second screens are a growing part of the TV experience. But as televisions, remotes and consoles get 'smarter', how will new user behaviours affect the balance between screens?
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Report
Home economics: how work is influencing family life
- 21/03/2013
With the number of working parents on the rise, quality time with the family is becoming increasingly hard to organise. Parents are looking to a new source of inspiration for help: business.
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Industry Behaviour Demographics Psychology Communications Home & property Technology Location Global Keywords Ageless Attention Economy Life as an Enterprise Slow Family Parents Children Work
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Report
Crisis in Toy Town: learning to play with digital natives
- 12/03/2013
What kind of toys appeal to the digital natives? Is there any space for old favourites? Volatile sales are causing iconic toy brands to reassess what exactly they sell, as toymakers face a shrinking market of kids that are growing up fast.
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Industry Product design Behaviour Demographics Communications Media & entertainment Technology Location Global Keywords Ageless Blended Reality Mobile Living Kids Toys Gen Z Digital Barbie Mattel
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Report
'Wa' culture: how Japan's mobile operators are building smarter cities
- 27/02/2013
Japan's futuristic technology often leads outsiders to assume that what happens there will catch on elsewhere. Before we get excited about tomorrow's world, what can we understand about the particular culture that's enabled such innovations to flourish?
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Industry Behaviour Demographics Psychology Mobile Media & entertainment Technology Location Japan Keywords Blended Reality Collaborative Living Hyperlocalisation Mobile Living NFC QR Culture
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Report
4G: mobile behaviour in the fast lane
- 23/01/2013
It sounds simple: 4G brings faster connection speeds. But for everyone (and everything) from businesses to cars, acceleration has vast implications for mobile behaviour.
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Industry Behaviour Mobile Technology Location Global Keywords Mobile Living Visual Democracy 4G Connection Bandwidth
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Report
Will digital save luxury?
- 21/09/2012
Consumers of luxury goods are hungry for new experiences. Burberry's new flagship store combines digital with luxury – with their recent drop in share price, can this innovative approach rekindle demand?
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Industry Advertising & branding Behaviour Luxury Apparel retailers Technology Location London Keywords Blended Reality Informed Consumerism Inside Track Mobile Living Burberry Regent Street
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Report
Jump around thinking: how publishers are rewiring for tablets
- 20/09/2012
A bright future is emerging for publishing on tablets, but as early adoption shows, people see digital magazines more as a springboard to other content. In this fight for the fingertips, how will publishers keep readers engaged?
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Report
The connected store: double-sided data
- 05/09/2012
Armed with smartphones, a new generation of consumer is forcing marketers to adopt new tools. But are the benefits entirely one-sided? Or is a new, mutually rewarding relationship set to flourish as retailers in the US turn in-store technology back on them?
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Report
Everywhere shopping: Click & Collect delivers
- 22/08/2012
With informed shoppers demanding more choice and less hassle, new imperatives are emerging for retailers. Many are fragmenting into access points or experiential hubs in order to offer the best of online, offline and mobile.
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Report
Empathetic technology: an interview with Ben Bashford
- 17/05/2012
Ben Bashford is a designer whose work focuses on bringing empathy into our relationships with technology. He spoke to Canvas8 about how subtle design cues can be used to create systems which behave less like machines, and more like friends.
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Industry Product design Psychology Technology Location Global Keywords Self & System Blended Reality Simple Interfaces Internet of things Uncanny valley Empathy Anthropomorphism
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Report
Social media, technology and sport
- 01/05/2012
Sport is seeing an increased desire from fans not just to watch, but also to participate and interact. This has been facilitated by digital technology, which gives fans access to their favourite teams in ways that were previously impossible.
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Industry Sport Media & entertainment Technology Location Global Keywords Mobile Living Inside Track Second screen Twitter Tweet Experience Football Authenticity Attitudes Participation Interactive RFID
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Report
The implications of open data: an interview with Rufus Pollock
- 25/04/2012
Dr Rufus Pollock is the founder of the non-profit Open Knowledge Foundation. He spoke to Canvas8 about the implications of making knowledge open for consumers and businesses, and the value of open data in developing a coherent CSR strategy.
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Industry Behaviour Technology Location United Kingdom Keywords Open Data Privacy & Control Knowledge Information Sharing Sustainable Capitalism Government CSR Nike
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Report
Self & System
- 16/04/2012
After hovering in academic and design circles for decades, systems thinking is going mainstream. Recent technological developments are now giving us a tangible, global picture of how we as individuals fit into a broader ecosystem.
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Industry Behaviour Communications Technology Location Global Keywords Self & System
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Report
Technology and trust in China: an interview with Tricia Wang
- 10/04/2012
Tricia Wang has spent over ten years observing the impact of technology on human interaction and behaviour. She speaks to Canvas8 about how Chinese internet users disseminate information online, and issues around trust and sharing.
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Industry Mobile Social networking Technology Location China Keywords Mobile Living Codes of Conduct Global Mindset East/West Sharing Censorship Pressure Valve
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Report
Evolving home lives: an interview with Stefana Broadbent
- 02/04/2012
Stefana Broadbent is an anthropologist who researches the impact of digital culture and new technologies on our behaviour. In the following interview she discusses the consequences of the evolution of home, work and family life.
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Industry Behaviour Technology Location United Kingdom Keywords Public & Private Mobile Living Hyperconnectivity Work Workplaces Work/Life balance Secondary attention
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Report
The darkweb and proactive privacy seekers
- 29/03/2012
The seeming indifference of giants like Google and Facebook to user privacy concerns could be driving net users to an increasingly viable alternative; the dark net. Kate Mew documents the emergence of an Identity Game.
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Industry Behaviour Technology Location Global Keywords Identity Games Privacy & Control Darkweb Sharing Brand Me
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Report
Txt and the city
- 09/01/2012
Today’s cities are pervaded by a variety of visible and invisible media technologies, and the boundaries between distinct urban domains like work, home and travel are becoming less clear. What are the implications of this for brands?
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Industry Behaviour Communications Technology Location Global Keywords Mobile Living Self & System Civic Brands Public & Private Data tracking Filter bubble Proximity Urban App RFID
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Report
What kids really want
- 16/11/2011
What do brands have to do today in order to be part of young people’s lives tomorrow? After speaking to a global network of young people, the surprising, quite simple answer that emerged was to ‘be useful… every day’.
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Industry Behaviour Social networking Consumer finance Retail Technology Location Global Keywords Kids Teens Gen Y Youth Neo-tribalism Creativity Generation gap
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Report
Rethinking global media
- 31/10/2011
With access to entertainment and information from around the world, audiences themselves are becoming as complex, fragmented, and difficult to pin down as their media tastes and practices.
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Industry Demographics Media & entertainment Technology Location Global Keywords Audience Global Mindset Culture Wars East/West Piracy P2P Attention Economy New World Order
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Report
Mobile use in Japan
- 05/10/2011
Many people in the West often struggle to understand Japanese consumers' relationships with technology. We look at mobile industry trends and consumer attitudes in the country that is sometimes called ‘the cradle of mobile civilisation’.
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Industry Mobile Television Technology Location Japan Keywords Mobile Living East/West QR codes SMS SNS Texting Twitter Facebook Smartphone East/West Codes of Conduct Mass Customisation
