Reports: Latest

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Empathetic technology: an interview with Ben Bashford

Ben Bashford is a designer whose work focuses on bringing empathy into our relationships with technology. He spoke to Canvas8 about how subtle design cues can be used to create systems which behave less like machines, and more like friends.

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Social media, technology and sport

Sport is seeing an increased desire from fans not just to watch, but also to participate and interact. This has been facilitated by digital technology, which gives fans access to their favourite teams in ways that were previously impossible.

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The implications of open data: an interview with Rufus Pollock

Dr Rufus Pollock is the founder of the non-profit Open Knowledge Foundation. He spoke to Canvas8 about the implications of making knowledge open for consumers and businesses, and the value of open data in developing a coherent CSR strategy.

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Self & System

After hovering in academic and design circles for decades, systems thinking is going mainstream. Recent technological developments are now giving us a tangible, global picture of how we as individuals fit into a broader ecosystem.

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Technology and trust in China: an interview with Tricia Wang

Tricia Wang has spent over ten years observing the impact of technology on human interaction and behaviour. She speaks to Canvas8 about how Chinese internet users disseminate information online, and issues around trust and sharing.

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Evolving home lives: an interview with Stefana Broadbent

Stefana Broadbent is an anthropologist who researches the impact of digital culture and new technologies on our behaviour. In the following interview she discusses the consequences of the evolution of home, work and family life.

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The darkweb and proactive privacy seekers

The seeming indifference of giants like Google and Facebook to user privacy concerns could be driving net users to an increasingly viable alternative; the dark net. Kate Mew documents the emergence of an Identity Game.

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Txt and the city

Today’s cities are pervaded by a variety of visible and invisible media technologies, and the boundaries between distinct urban domains like work, home and travel are becoming less clear. What are the implications of this for brands?

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Rethinking global media

With access to entertainment and information from around the world, audiences themselves are becoming as complex, fragmented, and difficult to pin down as their media tastes and practices.

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Keeping it Reel: personal branding, identity play and surveillance

Emma Reel is a French journalist and digital security expert set on exploring the slippery themes of privacy, intimacy and surveillance in a digital age. She does this by playing games with her readers under a host of different pseudonyms.

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Man in the machine: robots in east and west

Nic Crowe dissects the significance of the robot in contemporary culture, and the key differences in attitudes in Japan and the West. As recent innovations in the West show, however, these differences are gradually eroding.

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Technology and driver control

Jenny Winfield explores the latest in-car technology developments and the future of driving from a behavioural perspective. How will these affect our relationship with cars?

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Enterprise everywhere

Instead of relying on large amounts of capital, nimble and reactive companies are using the recession to their advantage. This report pinpoints innovation by global brands, small businesses and individuals trying to remain competitive.

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Nostalgia in the digital age

How can Gen Y claim to be nostalgic about something that happened a year ago? Jenny Winfield puts forward a new definition of nostalgia inspired by Gen Y’s proclivity for digital memory making, with some clear insights for brands.

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Why the web is a local challenge

The web may be proverbially ‘worldwide’, but targeting markets in specific countries can still prove tricky. Toby Kay breaks down the key requirements of a successful glocal campaign.

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Arabic women in the Middle East

To try and understand how Middle Eastern markets will develop we focus on the native population of Dubai and the UAE and identify a powerful, emerging female consumer group.

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Courting chance: the importance of serendipity in a networked world

As we move into an age of blended reality characterised by tighter networks and filters, the need to elicit chance encounters has become more important than ever. It’s time to reassess what serendipity really means and why it’s relevant now.

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Abductive logic, sensemaking and corporate innovation

Consumers don't view the world in categories, they see products and services side by side and they compare them, similar or not. Are brands ready to be judged as part of a collective consumer experience?

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Is that a tastemaker in your pocket? Mobile and filtering

As the gatekeeper to the mass of data and applications, smartphones are the multitasking, multipurpose widget of the present and the future. Ilya Vedrashko explores the ways mobile technology can manage and filter the vast amounts of content available.

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3D and the Avatar effect: affinity versus utility

Following the ‘game changing’ success of Avatar, Dipak Nayar examines whether Digital 3D genuinely heralds ‘the dawn of a new era...which will advance the timeless and global art of storytelling.’