Reports: Latest

Report

Social media, technology and sport

Sport is seeing an increased desire from fans not just to watch, but also to participate and interact. This has been facilitated by digital technology, which gives fans access to their favourite teams in ways that were previously impossible.

Report

Frictionless intimacy

How has the way we communicate online evolved? In the midst of raging debate around privacy and frictionless sharing, what does ‘ambient sharing’ tell us about modern forms of communion and intimacy?

Report

Holding digital attention

Successful campaigns masterfully build anticipation before a launch, capitalise on buzz during the event, and find ways to extend and maintain communities afterwards, turning ephemeral moments into cultural totems. Those which don't, vanish.

Report

Television advertising in China

Marketers in China should continue to embrace the growing influence of digital media, but television advertising remains the essential channel to tap into the country’s mass market, as it has the greatest reach and influence.

Report

Rethinking global media

With access to entertainment and information from around the world, audiences themselves are becoming as complex, fragmented, and difficult to pin down as their media tastes and practices.

Report

Watercooler challenge

Television viewing is up in both the US and the UK, but as online viewing gains in popularity, what will be the repercussions for the medium? Will online video ever inspire office chatter the way prime time TV does? And does it need to?

Report

Japanese TV sends warning signal

Japanese broadcasters have been struggling for the last decade, as viewers turn to other media and advertisers reconsider their reliance on television. But what are the drivers of this decline, and what can be learnt from the industry’s mistakes?

Report

Changing TV habits

Technological developments have brought about a paradigm shift in television viewing habits. But has our relationship with the medium fundamentally changed, or are these new behaviours simply new ways of doing old things?

Report

Almost famous

While the media continues to proliferate and decry 'celebrity culture' in equal measure, technological development has made the social dynamic more complex, and the lines between star and fan are becoming almost indistinguishable.

Report

Living the Dream

A subtle, widespread fantasy is taking place which, suffused with the hopes and dreams of an emerging generation, is becoming increasingly intoxicating as it comes ever closer to reality. This is the phenomenon of Living the Dream.

Report

Local press, mobile and community

Is there a future for local newspapers, or are location-aware services and social media fulfilling the role once occupied by these cosy institutions? Digital expert Toby Kay reads between the lines.

Report

Digitising the underground

How do you create commercial value in a product that has become straightforward to create, simple to share and even easier to consume? The underground music scene just might provide some answers.

Report

Gender play

While we have always acknowledged that there are different expressions of being a man or a woman, there has always been one constant: biological sex. But a new kid has thrown an almighty spanner into this marketing mix - the gender-bender!

Report

Emotional betting and social currency

The rising popularity of social betting, and its transition online, has shifted market emphasis away from hardcore gamblers. As in the rest of the gaming industry, the casual sector is proving lucrative.

Report

Ageless

Changes in attitudes and an increase in life expectancy and healthcare mean life phases are becoming longer and transitions between them blurred; chronological age is losing its meaning.

Report

Youthful good books: Spain’s punk publishers

Maverick publishers in Spain are rewriting a literary movement, drawing on punk influences to create an eclectic scene that acknowledges the need for quality fiction among the country’s youth.

Report

Accelerated Learning

With the digital revolution set to reinvigorate teaching, interminable afternoons in dusty classrooms may soon become a thing of the past. Whether mundane or thought-provoking, one thing’s for certain: knowledge is back in fashion.

Report

The bored at work network

Bored workers around the world scour the internet from their secluded office cubicles looking for an escape from the tedium. This network of sharers is now a powerful media channel, bigger than the BBC, CNN, or any other traditional media.

Report

War in the first person

In spite of a new genre of 'games for good', the bestselling console title is still a modern day military shooter. Nic Crowe examines how increasingly realistic and authentic scenarios are being used to market war games.

Report

Conservative cool: visual culture and Middle Eastern youth

Middle Eastern youth are torn between extremes. Respectful of their conservative elders, but yearning for 'cool' Western culture - whose MTV-style visuals and Islamophobic undercurrents are causing increasing contention.