Report: Latest

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No more heroes

Becoming famous may now be relatively simple, but maintaining a celebrity image is harder than ever. As constant media scrutiny increasingly highlights stars' imperfections, is the relationship between brands and their penitent endorsers changing?

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Premium vs luxury: how luxury is fighting back

With premium threatening to steal its consumer base, luxury is forced to carve out a new space. But with perceptions of value changing rapidly, just how is it going to define itself?

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Making social media work for retail

More and more retailers are embracing social media, but there is still uncertainty about the best way to use it. Given this, should social media marketing be viewed as an opportunity, a necessity, or is it all just keeping up with the Joneses?

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Take the stage: creating platforms for young people to shine

The way teens create identity is changing. With more tools to express themselves, access to a world of information and subcultures that bloom and wither in a matter of days, affiliation to traditional tribes has become less important.

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The highs and lows of dynamic pricing

As people become more wary of dynamic pricing, many businesses are developing transparent systems that engage the customer in the process.

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How second screens are responding to (and shaping) user behaviours

Second screens are a growing part of the TV experience. But as televisions, remotes and consoles get 'smarter', how will new user behaviours affect the balance between screens?

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Home economics: how work is influencing family life

With the number of working parents on the rise, quality time with the family is becoming increasingly hard to organise. Parents are looking to a new source of inspiration for help: business.

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Crisis in Toy Town: learning to play with digital natives

What kind of toys appeal to the digital natives? Is there any space for old favourites? Volatile sales are causing iconic toy brands to reassess what exactly they sell, as toymakers face a shrinking market of kids that are growing up fast.

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Hypersensitive! The new political correctness

In a connected world, people are watching more closely what they say and who they align with. As issues of representation and diversity come to the fore, how is the new political correctness changing the way organisations communicate?

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'Wa' culture: how Japan's mobile operators are building smarter cities

Japan's futuristic technology often leads outsiders to assume that what happens there will catch on elsewhere. Before we get excited about tomorrow's world, what can we understand about the particular culture that's enabled such innovations to flourish?

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Tuned in: how 'Generation App' are redefining radio

Young people have always looked to music, filtered through radio DJs, for identity. For generations growing up with every song at their fingertips and algorithms replacing DJs, how is the medium being redefined, and what new roles can it fulfil?

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Feeling Alive

With modern minds entrenched in information work, a new kind of leisure is seducing office workers with visceral thrills and sensory explosions - fusing pain and pleasure - but above all, offering people the chance to do something 'real'.

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4G: mobile behaviour in the fast lane

It sounds simple: 4G brings faster connection speeds. But for everyone (and everything) from businesses to cars, acceleration has vast implications for mobile behaviour.

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Christmas codes: advertising at the end of the year

With iconic symbols reappearing every year, Christmas adverts have become as much a part of the festive season as mince pies. But behind the layers of goodwill, lights and snow, what do this year's adverts tell us about the meaning of Christmas?

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Redefining ambition, rethinking success

Modern aspirations have hit a brick wall. As growing numbers realise that the things they were promised – a good job, beautiful home and pension plan – aren’t easily achieved, reality is kicking in for the West. Is the age of entitlement over?

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Common sense: value and the post-recession consumer

In the face of hardship, consumers are reassessing what value means. Frugality and streamlining are in, but a deeper shift is to a notion of value increasingly mediated by the collective.

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Pressure Valve: seeking a release

People are under increasing pressure to be the best versions of themselves they can be: to eat healthily, spend carefully, live ethically and achieve, achieve, achieve. But as the pressure increases, so does the need to let off steam.

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Unfinished business: why the prosumer matters

Creators who leave their products open for remixing and hacking are redefining pop culture and extending the longevity of their success. Both Kinect and Twilight offer insights into how this creativity can be harnessed to everyone's benefit.

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Pick 'n' mix masculinity

In a world of blurring gender roles, where women are empowered and men are emasculated, a playful definition of 'what it means to be a man' is emerging, whereby men have the freedom to build their own definition from a range of discourses.

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Demand and supply: how communities reshape the market

Technology lets communities form easily and quickly and as a result is unleashing an empowered public on markets, the media and more. From group buying to 'buycotting', people are putting their heads together and voting with their wallets.