Reports: Latest
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Report
Empathetic technology: an interview with Ben Bashford
- 17/05/2012
Ben Bashford is a designer whose work focuses on bringing empathy into our relationships with technology. He spoke to Canvas8 about how subtle design cues can be used to create systems which behave less like machines, and more like friends.
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Industry Product design Psychology Technology Location Global Keywords Self & System Blended Reality Simple Interfaces Internet of things Uncanny valley Empathy Anthropomorphism
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Report
Culture luxe: breaking into emerging luxury markets
- 14/05/2012
With the rapid expansion of luxury brands into Asia, BRIC and other emerging markets, there is a pressing need for luxury retailers to communicate more meaningfully with diverse audiences and to understand differing cultures and attitudes.
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Industry Demographics Luxury Retail Location Global Keywords Global Mindset East/West Asia First Emerging markets Mass Customisation Culture Globalisation BRIC N-11
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Report
Aspiring connoisseurs: the evolution of the Chinese luxury consumer
- 09/05/2012
Chinese consumers are buying up luxury goods both domestically and abroad at an unprecedented rate, and there seems to be no limit to the growth in their luxury purchases. But the question remains – why do they buy?
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Industry Demographics Luxury Retail Location China Keywords East/West Global Mindset Asia First Culture Identity HNWI Emerging markets Exclusivity Taste Jewellery Watches
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The implications of open data: an interview with Rufus Pollock
- 25/04/2012
Dr Rufus Pollock is the founder of the non-profit Open Knowledge Foundation. He spoke to Canvas8 about the implications of making knowledge open for consumers and businesses, and the value of open data in developing a coherent CSR strategy.
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Industry Behaviour Technology Location United Kingdom Keywords Open Data Privacy & Control Knowledge Information Sharing Sustainable Capitalism Government CSR Nike
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Report
Getting away from it all: the changing face of festival branding
- 23/04/2012
A new generation of consumers is looking to escape the ubiquitous 'sponsored experience' that characterises many festivals. At the same time, brands are becoming more attuned to the needs and attitudes of festival-goers.
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Industry Advertising & branding Behaviour Leisure & tourism Location Global Keywords Experience Economy Authenticity Live Music Festival Interactive Branding
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Report
Self & System
- 16/04/2012
After hovering in academic and design circles for decades, systems thinking is going mainstream. Recent technological developments are now giving us a tangible, global picture of how we as individuals fit into a broader ecosystem.
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Industry Behaviour Communications Technology Location Global Keywords Self & System
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Report
The city as an identity anchor
- 12/04/2012
The city has achieved a status in contemporary culture as a focal point for counteracting the Global Mindset that has emerged. This report explores the role of the city as an increasingly important aspect of our identity.
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Industry Behaviour Location Global Keywords Global Mindset Impermanence Slow Urbanisation Civic pride Patriotism Identity City Cities Youth
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Report
Evolving home lives: an interview with Stefana Broadbent
- 02/04/2012
Stefana Broadbent is an anthropologist who researches the impact of digital culture and new technologies on our behaviour. In the following interview she discusses the consequences of the evolution of home, work and family life.
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Industry Behaviour Technology Location United Kingdom Keywords Public & Private Mobile Living Hyperconnectivity Work Workplaces Work/Life balance Secondary attention
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Report
The darkweb and proactive privacy seekers
- 29/03/2012
The seeming indifference of giants like Google and Facebook to user privacy concerns could be driving net users to an increasingly viable alternative; the dark net. Kate Mew documents the emergence of an Identity Game.
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Industry Behaviour Technology Location Global Keywords Identity Games Privacy & Control Darkweb Sharing Brand Me
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Report
From metrosexuality to inclusive masculinity
- 27/03/2012
Dr Mark McCormack undertook ethnographies of three groups of male sixth form students in the south of England, developing a picture of the role that masculinity and sexuality play in their day-to-day existence.
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Industry Behaviour Location United Kingdom Keywords Byegender Identity Masculinity Metrosexual Gay Teen Attitudes Codes of Conduct
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Report
New and booming: spending power in Canada
- 06/03/2012
Canada's large immigrant population and economically powerful older generation present clear opportunities for brands. But the full potential represented by the changing face of the typical Canadian consumer has yet to be fully realised.
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Industry Advertising & branding Demographics Retail Location Canada Keywords Boomers Immigration Immigrants Global Mindset HNWI Informed Consumerism Language
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Report
Forever Now
- 29/02/2012
How has nostalgia been affected by the digitisation of culture? People are using the internet to focus on curating their own histories, viewing every moment as ripe for potential documentation and attempting to create an online legacy.
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Industry Advertising & branding Behaviour Social networking Location Global Keywords Forever Now
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Report
Self-gifting beauty shoppers
- 27/02/2012
Recession-hit shoppers have learned to do more with less over the past few years. Now, they are seeking small indulgences – a pat on the back for a savings job well done, using special offers from retailers such as gift cards or coupons.
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Industry Behaviour Cosmetics & toiletries Retail Location United States Keywords Informed Consumerism Beauty Self-gifting Discounts Coupons Premium Luxury Indulgence Saving
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Report
The Chinese beauty industry: a fine balance
- 23/02/2012
With an increasing number of marketing-savvy homegrown brands taking on China’s beauty market, how can the multinational giants keep up? This report explores how different colours have been used in China’s beauty sector to signify meaning.
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Industry Semiotics Cosmetics & toiletries Location China Keywords Global Mindset East/West Asia First Balance Culture Make up Emerging markets
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Report
Beautyligion and the rise of Halal cosmetics
- 20/02/2012
The needs of Muslim beauty consumers, particularly in western cultures, remain relatively unexplored. This article explores the changing relationship between the Muslim faith, Halal lifestyles, and the beauty industry.
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Industry Behaviour Eco Cosmetics & toiletries Location Global Keywords Global Mindset Beauty Religion Islam East/West Asia First Halal Make up
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Report
Hyperawareness of Health
- 15/02/2012
The focus on personal health has been one of the dominant trends of the past few years. This report explores how as people's behaviour adapts to current technologies, it is beginning to reveal itself in fresh and exciting new ways.
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Industry Behaviour Health & beauty Location Global Keywords Hyperawareness of Health
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Report
Frictionless intimacy
- 31/01/2012
How has the way we communicate online evolved? In the midst of raging debate around privacy and frictionless sharing, what does ‘ambient sharing’ tell us about modern forms of communion and intimacy?
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Report
Preparedness
- 18/01/2012
As fears of financial meltdown in 2012 take hold, there is a palpable sense of unease spreading across many sections of society. From the boardroom to the back garden, more people are embracing the importance of being prepared for the worst.
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Industry Behaviour Location Global Keywords Preparedness
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Report
Txt and the city
- 09/01/2012
Today’s cities are pervaded by a variety of visible and invisible media technologies, and the boundaries between distinct urban domains like work, home and travel are becoming less clear. What are the implications of this for brands?
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Industry Behaviour Communications Technology Location Global Keywords Mobile Living Self & System Civic Brands Public & Private Data tracking Filter bubble Proximity Urban App RFID
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Report
First-World giving
- 19/12/2011
Britain is more awash than ever with messages that urge consumers to give money to those less fortunate. But as hardship and austerity kick in at home, the message of international aid can easily become marginalised.
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Industry Behaviour Social & charity Location Global Keywords Rising Social Conscience Brand Me East/West Global Mindset Aid Giving

