Report: Latest

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How people are transforming houses into homes

In response to increasingly fluid definitions of home, people are projecting their identities onto their living spaces by curating, remixing and personally improving their surroundings.

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Real emotion: the rise of reality culture

With social media opening up million of little windows into the lives of others, reality TV expanding into new frontiers like space travel, and people growing savvier about what's real and what's not – what does the future of reality culture hold?

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Transient design: how seasonality keeps brands fresh

Amidst the increasing consumer demand for novelty and personalisation, how can brands engage and stay in sync with their customers' individual and unique universes all year round?

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No more heroes

Becoming famous may now be relatively simple, but maintaining a celebrity image is harder than ever. As constant media scrutiny increasingly highlights stars' imperfections, is the relationship between brands and their penitent endorsers changing?

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Premium vs luxury: how luxury is fighting back

With premium threatening to steal its consumer base, luxury is forced to carve out a new space. But with perceptions of value changing rapidly, just how is it going to define itself?

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Making social media work for retail

More and more retailers are embracing social media, but there is still uncertainty about the best way to use it. Given this, should social media marketing be viewed as an opportunity, a necessity, or is it all just keeping up with the Joneses?

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Hypersensitive! The new political correctness

In a connected world, people are watching more closely what they say and who they align with. As issues of representation and diversity come to the fore, how is the new political correctness changing the way organisations communicate?

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Finding the sweet spot: the American brands ditching prime time

With the completion of the first half of the US television season recently taking place, advertisers can see more clearly that the best shows aren’t necessarily the most-watched or the ones being shown on the biggest networks.

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Christmas codes: advertising at the end of the year

With iconic symbols reappearing every year, Christmas adverts have become as much a part of the festive season as mince pies. But behind the layers of goodwill, lights and snow, what do this year's adverts tell us about the meaning of Christmas?

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Missing the train to stay at the station: how travel hubs are evolving

Once seen as merely a place to catch trains, UK stations are now taking advantage of their heavy footfall, offering quality food and leisure facilities that have begun to attract even non-travellers to these travel hubs.

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Unfinished business: why the prosumer matters

Creators who leave their products open for remixing and hacking are redefining pop culture and extending the longevity of their success. Both Kinect and Twilight offer insights into how this creativity can be harnessed to everyone's benefit.

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Pick 'n' mix masculinity

In a world of blurring gender roles, where women are empowered and men are emasculated, a playful definition of 'what it means to be a man' is emerging, whereby men have the freedom to build their own definition from a range of discourses.

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Demand and supply: how communities reshape the market

Technology lets communities form easily and quickly and as a result is unleashing an empowered public on markets, the media and more. From group buying to 'buycotting', people are putting their heads together and voting with their wallets.

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Deep beauty: doing good, looking good, feeling good

Beauty brands are adapting to a new consumer psyche of technology, ethics and wellness while crafting a deeper narrative about what beauty might mean for 21st century consumption where doing good, looking good and feeling good all play a role.

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In-store expertise: how retailers are responding to ‘showroomers’

From pharmaceuticals to fashion, retailers are taking cues from Apple, recruiting expert staff, and encouraging consumers to exchange their online shopping behaviour for a lasting relationship with local stores.

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New World Order

America is the economic epicentre of the world, accounting for nearly a fifth of the global economy. But with 800 million new consumers joining the middle classes by 2020 – many of them in Asia – the world is undergoing an irreversible shift eastwards.

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Mobile Instant Messaging: preparing for disruptive innovation

What keeps AT&T's CEO awake at night? Smartphones, apparently. As consumers adopt free apps like WhatsApp, Viber and Skype, revenues from the operators industry's most prized cash cow, the text message, are slipping. How will operators evolve?

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Will digital save luxury?

Consumers of luxury goods are hungry for new experiences. Burberry's new flagship store combines digital with luxury – with their recent drop in share price, can this innovative approach rekindle demand?

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Jump around thinking: how publishers are rewiring for tablets

A bright future is emerging for publishing on tablets, but as early adoption shows, people see digital magazines more as a springboard to other content. In this fight for the fingertips, how will publishers keep readers engaged?

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Why moderate is the new cool

Individual freedoms are at the heart of Western society, but with economies reeling from greedy bankers, healthcare costs rising, and citizens outraged over media ethics, a new aspiration of control and responsibility has emerged.