Reports: Latest
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Report
Empathetic technology: an interview with Ben Bashford
- 17/05/2012
Ben Bashford is a designer whose work focuses on bringing empathy into our relationships with technology. He spoke to Canvas8 about how subtle design cues can be used to create systems which behave less like machines, and more like friends.
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Industry Product design Psychology Technology Location Global Keywords Self & System Blended Reality Simple Interfaces Internet of things Uncanny valley Empathy Anthropomorphism
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Report
Culture luxe: breaking into emerging luxury markets
- 14/05/2012
With the rapid expansion of luxury brands into Asia, BRIC and other emerging markets, there is a pressing need for luxury retailers to communicate more meaningfully with diverse audiences and to understand differing cultures and attitudes.
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Industry Demographics Luxury Retail Location Global Keywords Global Mindset East/West Asia First Emerging markets Mass Customisation Culture Globalisation BRIC N-11
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Report
Aspiring connoisseurs: the evolution of the Chinese luxury consumer
- 09/05/2012
Chinese consumers are buying up luxury goods both domestically and abroad at an unprecedented rate, and there seems to be no limit to the growth in their luxury purchases. But the question remains – why do they buy?
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Industry Demographics Luxury Retail Location China Keywords East/West Global Mindset Asia First Culture Identity HNWI Emerging markets Exclusivity Taste Jewellery Watches
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Report
Luxury mobile phones: all in the best possible taste?
- 08/05/2012
In only 33 short years the mobile phone has gone from yuppie lightsaber to everyday technology. But is there space for luxury in such a broad and rapidly evolving category? And, if so, what form will it take?
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Industry Product design Mobile Luxury Location Global Keywords Mobile Living Inside Track Brand Me Mass Customisation Slow Smartphone Cell phone Exclusivity
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Report
Social media, technology and sport
- 01/05/2012
Sport is seeing an increased desire from fans not just to watch, but also to participate and interact. This has been facilitated by digital technology, which gives fans access to their favourite teams in ways that were previously impossible.
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Industry Sport Media & entertainment Technology Location Global Keywords Mobile Living Inside Track Second screen Twitter Tweet Experience Football Authenticity Attitudes Participation Interactive RFID
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Report
The implications of open data: an interview with Rufus Pollock
- 25/04/2012
Dr Rufus Pollock is the founder of the non-profit Open Knowledge Foundation. He spoke to Canvas8 about the implications of making knowledge open for consumers and businesses, and the value of open data in developing a coherent CSR strategy.
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Industry Behaviour Technology Location United Kingdom Keywords Open Data Privacy & Control Knowledge Information Sharing Sustainable Capitalism Government CSR Nike
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Report
Getting away from it all: the changing face of festival branding
- 23/04/2012
A new generation of consumers is looking to escape the ubiquitous 'sponsored experience' that characterises many festivals. At the same time, brands are becoming more attuned to the needs and attitudes of festival-goers.
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Industry Advertising & branding Behaviour Leisure & tourism Location Global Keywords Experience Economy Authenticity Live Music Festival Interactive Branding
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Report
Self & System
- 16/04/2012
After hovering in academic and design circles for decades, systems thinking is going mainstream. Recent technological developments are now giving us a tangible, global picture of how we as individuals fit into a broader ecosystem.
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Industry Behaviour Communications Technology Location Global Keywords Self & System
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Report
The city as an identity anchor
- 12/04/2012
The city has achieved a status in contemporary culture as a focal point for counteracting the Global Mindset that has emerged. This report explores the role of the city as an increasingly important aspect of our identity.
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Industry Behaviour Location Global Keywords Global Mindset Impermanence Slow Urbanisation Civic pride Patriotism Identity City Cities Youth
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Report
Technology and trust in China: an interview with Tricia Wang
- 10/04/2012
Tricia Wang has spent over ten years observing the impact of technology on human interaction and behaviour. She speaks to Canvas8 about how Chinese internet users disseminate information online, and issues around trust and sharing.
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Industry Mobile Social networking Technology Location China Keywords Mobile Living Codes of Conduct Global Mindset East/West Sharing Censorship
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Report
Evolving home lives: an interview with Stefana Broadbent
- 02/04/2012
Stefana Broadbent is an anthropologist who researches the impact of digital culture and new technologies on our behaviour. In the following interview she discusses the consequences of the evolution of home, work and family life.
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Industry Behaviour Technology Location United Kingdom Keywords Public & Private Mobile Living Hyperconnectivity Work Workplaces Work/Life balance Secondary attention
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Report
The darkweb and proactive privacy seekers
- 29/03/2012
The seeming indifference of giants like Google and Facebook to user privacy concerns could be driving net users to an increasingly viable alternative; the dark net. Kate Mew documents the emergence of an Identity Game.
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Industry Behaviour Technology Location Global Keywords Identity Games Privacy & Control Darkweb Sharing Brand Me
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Report
From metrosexuality to inclusive masculinity
- 27/03/2012
Dr Mark McCormack undertook ethnographies of three groups of male sixth form students in the south of England, developing a picture of the role that masculinity and sexuality play in their day-to-day existence.
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Industry Behaviour Location United Kingdom Keywords Byegender Identity Masculinity Metrosexual Gay Teen Attitudes Codes of Conduct
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Report
Democratising innovation: an interview with Fabian Hemmert
- 21/03/2012
After his talk at the Lift conference on democratising innovation, we spoke to Fabian Hemmert of the Design Research Lab in Berlin about his mobile design research work with underprivileged kids, women and seniors.
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Industry Product design Mobile Location Global Keywords Design thinking Mobile Living Privacy & Control Innovation Kids Children Women Senior Elderly
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Report
Online retail in Latin America: Mexico
- 15/03/2012
In the second part of his report on e-commerce in Latin America, Ulysses De La Torre discusses the key differences between the Brazilian and Mexican markets, and examines the opportunities that are available to online retailers in Mexico.
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Industry Online retail Location Brazil Keywords Global Mindset e-commerce Emerging markets Social media Latin America
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Report
Online retail in Latin America: Brazil
- 14/03/2012
In the first part of a two-part report, Ulysses De La Torre looks at the dominant trends in Latin America's fast-growing e-commerce market, and presents an overview of Brazilian online retail.
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Industry Online retail Location Mexico Brazil Keywords Global Mindset e-commerce Emerging markets Social media Latin America
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Report
Currency futures: an interview with David Birch
- 07/03/2012
David Birch is one of the foremost experts on digital money issues. We spoke with him after his talk at Lift12 on the long future of finance in an interview which touches on Bitcoin, Facebook Credits and banking with your supermarket.
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Industry Finance Location Global Keywords Alternative Currency Economy Brand Me Money Cashless Convenience Digital Facebook Credit
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Report
New and booming: spending power in Canada
- 06/03/2012
Canada's large immigrant population and economically powerful older generation present clear opportunities for brands. But the full potential represented by the changing face of the typical Canadian consumer has yet to be fully realised.
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Industry Advertising & branding Demographics Retail Location Canada Keywords Boomers Immigration Immigrants Global Mindset HNWI Informed Consumerism Language
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Report
Forever Now
- 29/02/2012
How has nostalgia been affected by the digitisation of culture? People are using the internet to focus on curating their own histories, viewing every moment as ripe for potential documentation and attempting to create an online legacy.
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Industry Advertising & branding Behaviour Social networking Location Global Keywords Forever Now
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Report
Self-gifting beauty shoppers
- 27/02/2012
Recession-hit shoppers have learned to do more with less over the past few years. Now, they are seeking small indulgences – a pat on the back for a savings job well done, using special offers from retailers such as gift cards or coupons.
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Industry Behaviour Cosmetics & toiletries Retail Location United States Keywords Informed Consumerism Beauty Self-gifting Discounts Coupons Premium Luxury Indulgence Saving

