Publications: Latest

New World Order

This presentation transcript outlines the ways in which traditionally dominant Western cultures are ceding influence to newly powerful emerging markets. This is causing shifts in the attitudes and behaviours of consumers and brands the world over.

TABS Issue Three

Now in its third issue, Keeping TABS connects and illustrates the major developments within global culture to provide a unique insight into the mindset of the modern consumer. Through expert analysis, recent case studies and commercial thinking, TABS provides the in-depth understanding that brands need to connect with fragmented, time-poor audiences.

Political branding

Semiotician Dr Alex Gordon analyses the manifestos of each of the three main UK political parties and notes how even the smallest details and inconsistencies can affect our overall perception of them as brands.

TABS Issue Two

Canvas8's second TABS report brings together the dominant trends, behaviours and developments of the preceding six months and presents them in a concise, easy-to-use format. Combining accurate industry data, comment from global experts and in-house analysis, TABS Issue Two is an invaluable tool for marketing, branding and advertising professionals.

TABS Issue One

The first of Canvas8’s Keeping TABS reports brings together data, research and case studies from academia, pop culture and various industries to create reliable and fascinating insights into the most important trends and drivers influencing global consumer culture. Combining comment from some of the greatest minds in marketing with cutting-edge in-house analysis, TABS is the go-to resource for marketing professionals.