Strategists, Academics & Brand Consultant Expert Opinions

- Leader's profile
- Ruby Pseudo
- 16/08/2012
- Consultant, United Kingdom
- Director of global youth planning and research consultant agency Ruby Psuedo Consulting. Ruby previously worked as a Consumer Insight and Ideation Manager at Nike EMEA until 2008, and she continues to be retained by the brand as a consultant.
Ruby Pseudo is a prolific blogger, consultant and youth expert. As the head of Ruby Pseudo Consulting, she has access to over 1,500 kids worldwide with whom she conducts regular focus groups for the likes of Nike, Channel 4 and Nokia.

Her brilliant blog, Ruby Pseudo Wants a Word, is the web equivalent of a rather large, free focus group, shining a light on the darkest recesses of global youth culture. It can be found here

If you would like to find out more about Ruby's availability for bespoke research, consultancy or public speaking opportunities then please contact us for further information.

Leader Ruby Pseudo

Occupation Consultant

Location United Kingdom

Industry Market Research

Keywords Youth Kids Teens Tweens Millennials Gen Y
- Published on Canvas8
- Other articles
  - - Take the stage: creating platforms for young people to shine
    - 10/04/2013
    - The way teens create identity is changing. With more tools for self-expression and subcultures that last for a matter of days, affiliation to traditional tribes has become less important.
  - - What kids really want
    - 16/11/2011
    - What do brands have to do today in order to be part of young people’s lives tomorrow?
  - - Being and Britishness
    - 31/05/2011
    - When you talk to young people about their sense of national identity, you soon realise we’re falsely and flippantly labelling a vast group of teens.
  - - Don't panic! Youth morals and media myths
    - 24/02/2011
    - Ruby Pseudo smashes a few media-instated myths around UK youth based on extensive qualitative research.