Neil is the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate, become more agile, and optimise their effectiveness within the new, networked communications environment.

Neil has over 20 years media owner experience and was latterly the Director of Marketing, Strategy and Digital for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity Neil ran award-winning research, consumer insight, and planning functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK.

Neil has been active in the social media space for a number of years and his blog, ‘Only Dead Fish’, is one of the most popular and authoritative media and marketing blogs in the UK, as ranked by Advertising Age. He is a writer, commentator and a regular keynote speaker on content strategy, emerging media, digital commercial strategy and social technologies, a contributing author to The Age of Conversation, a collaborative book published by the top global marketing bloggers, and has won five industry awards including a Campaign Award, two Media Week Awards and an Association of Online Publishers award.

Neil is married with two daughters and in his spare time likes a bit of running (as long as it’s not too far), and rockclimbing (as long as it’s not too high).

neilperkin.typepad.com