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• Michael Solomon
• 16/08/2012
• Lecturer, United States
• Professor at Saint Joseph's University, PA, and the University of Manchester, focusing on consumer behaviour. Prior to this, Michael was the Human Sciences Professor of Consumer Behaviour at Auburn University, also serving as Chair of the Department of Marketing in the School of Business at Rutgers University.

Michael R. Solomon, Ph.D. is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University in Philadelphia. He also is Professor of Consumer Behaviour at the Manchester School of Business, The University of Manchester, UK.  Prior to joining the St. Joe’s faculty in Fall 2006, he was the Human Sciences Professor of Consumer Behavior, at Auburn University and he served as Chairman of the Department of Mar­keting in the School of Business at Rutgers University, New Brunswick, NJ.

Prof. Solomon began his academic career in the Graduate School of Business Administration at New York University, where he also served as Associate Director of NYU's Insti­tute of Retail Management. He earned B.A. degrees in Psychology and Sociology magna cum laude at Brandeis University in 1977, and a Ph.D. in Social Psychology at The University of North Carolina at Chapel Hill in 1981. He was awarded the Fulbright/FLAD Chair in Market Globalization by The U.S. Fulbright Commission and the Government of Portugal.

Prof. Solomon's primary research interests include consumer behavior and lifestyle issues, branding strategy, the symbolic aspects of products, the psychology of fashion, marketing applications of virtual worlds and the development of visually-oriented online research methodologies. His textbook, Consumer Behavior: Buying, Having, and Being, published by Prentice Hall is widely used in universities throughout North America, Europe, and Australasia and is now in its eighth edition.

Prof. Solomon is a frequent contributor to mass media. His feature articles have appeared in Psychology Today, Gentleman's Quarterly and Savvy. He is often quoted in national magazines and newspapers, including Newsweek, The New York Times, USA Today, and The Wall Street Journal.

Prof. Solomon has provided input as a marketing consultant and an expert witness to a variety of organizations.  His clients have included Armstrong World Industries, Bayer Healthcare, Celanese, Gap, Inc., Hakuhodo Advertising (Tokyo), H&M, Intel, Johnson & Johnson, Kayser Roth, Levi Strauss, Prudential Securities, State Farm, United Airlines, DuPont, Black & Decker, eBay, PPG Industries, Visa, VF Corp., Timberland, and Calvin Klein.

Prof. Solomon is in demand as a speaker to business groups; he has delivered keynote addresses to numerous organizations including  Experian, Dentsu, Inc. (Tokyo), The Japan Marketing Association, Symantec and U.S. Cellular.

You'll find Michael online here