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- Mark Vanderbeeken
- 16/08/2012
- Consultant, Italy
- Senior partner of Experientia, an international experience design consultancy. Mark is the author of Experientia’s widely-read blog Putting People First, and he has set up a professional blog on e-democracy. He also writes for Core77, the US-based online design magazine.
Mark Vanderbeeken is a founding partner of Experientia, where he is in charge of content strategy and strategic communications, and also covers overall management and project supervision.
Prior to starting Experientia, he was communications manager of Interaction Design Institute Ivrea (Ivrea, Italy), European communications coordinator for the World Wide Fund for Nature (or WWF, Copenhagen, Denmark), marketing director of Gwathmey Siegel & Associates Architects (New York, USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Antwerp, Belgium).
He is the author of Experientia’s widely-read blog Putting People First, has set up a professional blog on e-democracy, and writes for Core77, the US-based online design magazine. He is also a contributing editor to Interactions magazine.
He studied visual and cognitive psychology at the University of Leuven, Belgium and obtained a master’s degree in cognitive psychology at Columbia University, New York. He speaks English, French, German, Italian and Dutch. -
Published on Canvas8
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Other articles
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User experience in yachting design
18/01/2011
Part two: the Experientia team plunge deeper into user experience design, drawing out the macro cultural shifts relevant to the broader luxury sector.
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User experience in yachting design
17/01/2011
Part one: the Experientia team focuses on the challenges and opportunities presented by designing yachts for the Asia-Pacific region.
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A framework for bottom-up change
14/10/2010
In part two, Mark Vanderbeeken and Erin O’Loughlin outline a framework for empowering communities to act ‘green’.
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Sustainable change: understanding motivation and shared values
13/10/2010
Mark Vanderbeeken and Erin O’Loughlin wonder whether design can be used to change behaviour rather than adapt to existing desires and patterns.
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