Designer, photographer, filmmaker, respected author and sought out public speaker, Marc Gobé focuses on connecting brands with people emotionally. As president of Emotional Branding LLC, an experimental think tank, Marc and his daughter Gwenaelle Gobé, Creative Director, offer insight into the trends that move consumers and ideas that inspire marketers. He was the founder and former co-president of Desgrippes Gobe, a leading global Brand/Design firm. He is currently producing a feature documentary on the future of branding in a time of excess and consults with major global corporations on Social Branding.
- Marc Gobe
- Consultant, United States
- Creator and Co-Founder of the Emotional Branding Alliance, a global brand consultancy network. Marc also co-founded Desgrippes Gobe in 1985, and during his tenure, the firm grew to becoming one of the top 10 global branding firms.
An innovative brand design pioneer, Marc authored the bestselling book, Emotional Branding: The New Paradigm on How to Connect Brands with People (translated into 17 languages). In 2002, he followed up with Citizen Brands: A Treatise on Corporate Responsibility (translated into five languages) and in 2007, he released Brandjam: Humanizing Brands Through Emotional Design (translated into six languages). Marc’s books champion the role of design and creative collaboration in building successful brand innovation that tap the roots of human emotion. Of his first book Sergio Zyman, the then CMO of Coca Cola, said, "Over the next three years, the aid Marc gave me was instrumental in helping us take the volume of The Coca Cola Company from nine billion to 15 billion cases a year."
Marc Gobé has made numerous appearances worldwide at trade association conferences including The Conference Board, Global Shop and AIGA on Marketing, Innovation, and Design. He has been a welcome guest at major universities such as Columbia University, FIT, Baruch, Boston University, Ohio State, INSEAD Barcelona and Essec in France. Additionally, Marc has been invited to share his Emotional Branding insights and address top corporate managers from Danone, Universal McCann, Coca-Cola, Motorola, Estée Lauder, Proctor & Gamble, General Motors, Lexus, AOL, JP Morgan, Merck and many others. On stage, Marc’s dynamic style and fervent passion engage and provoke attendees to view brands from a consumer’s perspective. He hopes to leave people with one main idea - innovation requires an intimate understanding of consumers and the environments that impact their behaviour.
Marc has been profiled in and has written articles for most leading international media brands in North and South America, Europe, and Asia. Marc graduated from the École Professionnelle de Design Industriel in Paris. He is an advisor to the French Government and a member of the French Who's Who. As a board member of the Fiaf/Alliance Francaise in New York he helped in an $18 million renovation drive that launched the institution to be a cultural icon in the city, he is on the board of Seed a new cosmetic company.
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Published on Canvas8
We speak to Emotional Branding expert Marc Gobé about the most striking differences between the American and French consumer markets.