• Leader's profile
    • Daniela Krautsack
    • Daniela Krautsack
    • 16/08/2012
    • Intercreative Strategist, Austria
    • Author, journalist, and Chair of the Association of Ambient Media & Promotion Austria (VAMP). She is also the Founder and Managing Director of COWS IN JACKETS, a communications consultancy and professional networking agency for creative industries.

    Daniela is one of today’s leading experts on ambient and unconventional media. Her involvement in think tanks and trend research communities around the world and her engagement in merging the contemporary cultural disciplines have resulted in the work with architects, artists, designers and futurologists to compose blueprints for public spaces and urban art.

    Daniela’s international lectures at universities, conferences and major festivals – including the Cannes advertising festival over the last five years, Adfest, IAA and OAA conferences around the world - aim to enforce city aesthetics and bridge the divide between contemporary artists and media industry professionals.  After a career in classical media planning that took her throughout Europe and Latin America in the 90s, Daniela discovered the media genre of creative media during an assignment in London. Her enthusiasm evolved into worldwide research.

    Her pioneering work in this globally booming field led to her being asked to establish Austria’s first specialized creative media agency.   During a 15 month research trip in 2005 and 2006, she toured 30 metropolises studying and collecting cases, interviewing best practitioners and building a network of experts. Daniela channeled the extensive film footage and accumulated campaigns into a 34’ TV documentary which was recently aired on  national TV in all German speaking countries in Europe and the Arabian countries. She was the author and director of this globally innovative film project.

    In 2010, Daniela's global research on 'creativity beyond the norm in metropolises of the future' won her a disctinction on her MBA. Her opinion and visionary thoughts on the development of global trends and urban aesthetics have been published in international magazines, online platforms and on TV.  

    Daniela was born in Graz (Austria) in 1972 and now lives in Vienna. She lived and worked in Zurich, London and Mexico City. Her constant search for inspiration and the unconventional, city aesthetics and the concept of create meaning' through advertising has stimulated her travels to around 20 metropolis destinations each year.

    Further assignments:
    - Chairwoman of the Association Ambient Media & Promotion Austria
    - Fellow of the Royal Society for the encouragement of the Arts, Manufacture & Commerce, London, UK


    If you would like to find out more about Daniela's availability for bespoke research, consultancy or public speaking opportunities then please contact us for further information.

    Leader Daniela Krautsack
    Occupation Intercreative Strategist
    Location Austria
    Industry Advertising & branding
    Keywords Collaboration Creative Public Cities

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